Tết Lòng Vòng

  • Packaging Design
    Printing

  • Location: Vietnam
    Year: 2021

  • You will find this “Tết Lòng Vòng” familiar and also strangely different at the same time. While the gifts themselves bring the traditionally familiar set of colours of the Lunar New Year, the strange difference here is that “Tết Lòng Vòng” does not clearly reveal the typical New Year joy. We have used the correlation between the darkness and light, to express doubt together with hope of a new cycle of growth in 2021. Doubt and hope are indeed our emotions throughout this turbulent year of 2020.

  • In Vietnam, giving gifts to each other during festive seasons and Tet particularly, remains one of the most popular customs to express one’s sincerity and best wishes towards the loved ones. However, the used items are often the potential causes of environmental pollution when they are not collected properly.
    The idea of “Tết Lòng Vòng” completes the beautiful gifts in a more meaningful way. Our solution is to use eco-friendly materials as well as recycle the packages. Isn’t it more wonderful when your loved ones can keep/hold your gifts longer throughout the year?!


/ FUNCTIONS /


1. Increase user experiences/ Optimize users

With the method of using stickers to increase experiences and interactions, gift givers will be able to create their own gift boxes.


2. Usage of eco-friendly/ recyclable materials

We use 100% recycled carton papers and fedrigoni imaginative papers certified by FSC- C121289 as main materials for gift boxes.


3. Applicability/ Reuse

The packaging blocks can be reused for many different purposes such as: plant pots, making lanterns.​​​​​​​


/ OVERVIEW /

You will find this “Tết Lòng Vòng” familiar and also strangely different at the same time. While the gifts themselves bring the traditionally familiar set of colours of the Lunar New Year, the strange difference here is that “Tết Lòng Vòng” does not clearly reveal the typical New Year joy. We have used the correlation between the darkness and light, to express doubt together with hope of a new cycle of growth in 2021. Doubt and hope are indeed our emotions throughout this turbulent year of 2020.

Welcome to check case study on our recent branding project. ECH Creative is a branding, packaging, graphic design agency located in DaNang, vietnam.

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ECH Creative is a global brand consultancy & design located in Danang City, Vietnam. We specialize in Branding, Internet Marketing, Editorial Design, Logo Design, Packaging, Graphic Design, Web Design & Development… Our mission is to offer customized solutions for your brand to exceed dreams and goals. Whatever your business need or budget, we’ll help get it done.

ECH Creative was originally founded in 2017 by me. Year by year, we have been constantly striving to improve our services and products. With a core goals and vision, we were born with the desire to bring the most unique creative solutions and designs, ensuring a balance between Commerciality and Applied Art.

We flexibly combine local and international understanding together with experience from our senior staff having worked in prestigious consultants firms.