The Local Beans
Scope
Brand identity designBrand guidelines designPackaging / Label design
Web Design and DevelopmentCommunicationPrint designInfo
Industry: Food and Beverage
Location: Vietnam
Year: 2019
With a team of young people who are enthusiastic in the beautiful Danang, Vietnam. ‘The Local Beans’ is living out the dream of providing the best experience of enjoying coffee to the customers who have been our gorgeous companions.
We created a visual identity for the new brand based on the idea of getting “Local”. In design of the logo, we composed it based on a minimalist image of the original coffee bean. With C’s hieroglyphic meaning in Coffee and pictograms for cultural and community cohesion.The brand is manifested across various on-screen and in print assets pairing a vibrant palette to a very editorial focused logotype.
Welcome to check case study on our recent branding project. ECH Creative is a branding, packaging, graphic design agency located in DaNang, vietnam.
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