The Local Beans

  • Brand identity design 
    Brand guidelines design
    Packaging / Label design
    Web Design and Development
    Communication
    Print design 
  • Industry: Food and Beverage
    Location: Vietnam
    Year: 2019

With a team of young people who are enthusiastic in the beautiful Danang, Vietnam. ‘The Local Beans’ is living out the dream of providing the best experience of enjoying coffee to the customers who have been our gorgeous companions.
 
We created a visual identity for the new brand based on the idea of getting “Local”. In design of the logo, we composed it based on a minimalist image of the original coffee bean. With C’s hieroglyphic meaning in Coffee and pictograms for cultural and community cohesion.The brand is manifested across various on-screen and in print assets pairing a vibrant palette to a very editorial focused logotype.
ech creative

Welcome to check case study on our recent branding project. ECH Creative is a branding, packaging, graphic design agency located in DaNang, vietnam.

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